Don’t just see the sights – get to know the people.
The Essential Guide to Customs & Culture by Cheryl Obal
Culture Smart! Saudi Arabia will help you navigate the swirling waters of this important and fast-changing country. Social, cultural, and business life is demystified in concise chapters, while sections on the values, traditions, and attitudes that prevail will help you find your way through the new and unexpected situations that you are likely to encounter.



My expertise comes from several years of full immersion in:
Italy
India
Arab Gulf (Saudi Arabia, UAE, Qatar)
South Korea
United States
Japan
Thailand
Pakistan
Additional 50 countries traveled to and worked short-term
Cultural Detective® – certified trainer
Lewis Model of Culture & Culture Active – certified trainer
Hofstede’s Dimensions
GlobeSmart®
Own strategies developed over 20 years of working in other countries
Utilize the most widely-used methodologies for intercultural training
Construct an effective training program
Conduct learner assessment
Engage trainees in interactive skill-building activities
Corporate Trainers
Learning & Development Professionals
Coaches
ESL teachers
Immersive keynote presentations going beyond information-sharing
Personal anecdotes and a unique blend of authentic insights
Available for online and offline engagements
Sharing my experiences of living and working abroad
A profound exploration of a selected culture
25 years of cross-cultural business communication
Travel the world, teach people valuable skills, and enhance your career as a cross-cultural trainer.
Taught by Cheryl Obal and Bianca Praino from Praino Careers. Learn how to land your dream job in the UK.





















Cheryl Obal, Director of Training and Consultation, has 20 years of experience as a culture and communication skills trainer, executive coach and consultant at multinational companies and institutions across the world. Cheryl holds an M.A. in International Relations from The University of Trieste, Italy.
She is a certified trainer of the Lewis Model of Culture, Cultural Detective,® and GlobeSmart® methodologies for cross-cultural training and coaching. She is also certified as a TEFL – Teacher of English as a Foreign Language.
Cheryl was born, raised and educated in the USA (23 years); lived in Italy 18 years, India 3 years, Korea 2 years, Thailand 1 year, Japan ½ year, Saudi Arabia 4 years, and Qatar ½ year. She has visited 60 countries for work.
My mission is to give companies and individuals the tools needed to thrive when working abroad. My passion is to promote mutual understanding among people from different cultures and backgrounds. Collaborating across borders has its challenges and I get it—I have been there!


My vision is a world in which people celebrate cultural differences rather than criticize them. No culture is right or wrong, or better or worse—cultures are just different, and that’s what makes the world a beautiful place. With increased cross-cultural competence, people get along better, work more effectively, and maximize partnerships. This knowledge can change your world, and the world around you.